Disparate Data - A Digital Chaos for Marketers |
If one of team members finds it, he becomes the show-stopper
and you can easily identify him with his stretched chest striving to beat
Salman Khan’s and his boastful talks of his organizational skills. What happens
to rest of the team members, they might come to rest in peace but trying to
avoid every possible reason to face the manager’s denouncing look.
Nobody wants to end up in rest of the team members. But, the point is how? Few things that could come to your mind – One, get rid of your
reporting manager. Second, manager should inform one day prior so that you can
take leave on that day. Third, maintaining updated excel sheet should be
manager’s KRA which he can’t assign to anyone and few more. I must say stop
weaving dreams that can’t be fulfilled.
Now, let us talk something obvious and feasible way out. There
must be a centralized reporting system aligned with digital marketing to store the marketing
information like a cafeteria that if you have appetite of information, you would know
where to go. Moreover, if one team member updates the information, others, too,
can have access to the updated information without any time lag.
Learn about centralization tools available to synchronize
disparate digital data for marketers in my next blog “How to Capitalize on
Digital Data – Tools & Technologies”